From January to November 2025, I led the design and production of more than ten event and integrated marketing campaigns for Deloitte Digital, including the creation of digital invitations, landing pages, and automated registration forms.

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Beyond art direction, I also handled messaging and content writing (emails, web pages, and invitations) to ensure clear, consistent, and audience-specific communication — whether addressing executives, marketing leaders, or technical experts.

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Each campaign aimed to strengthen Deloitte’s visibility at key industry events such as Dreamforce 2025, Agentforce Toronto, and Salesforce Connections, aligning message, aesthetics, and strategy across all touchpoints.

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The integrated approach — combining copywriting, design, automation, and performance tracking through Pardot — delivered large-scale, measurable results:

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Overall Results (Jan–Nov 2025)

• 10+ campaigns delivered
• 2,476 new prospects created
• 796 emails sent
• 733 opens (average open rate: 92%)
• 102 unique clicks (CTR: 13%)
• 916 form submissions
• 2,275 website visits
• 9,689 custom redirect clicks

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These campaigns reflect my ability to connect strategy, storytelling, and art direction — turning marketing communications into meaningful visual and relational experiences.