Art direction and design of a visual symbol created to embody Deloitte Digital’s One Customer strategy.

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The orb represents a coherent system in which the customer sits at the center of every offering — strategy, commerce, marketing, product, and experience.

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Conceived as a visual metaphor, it illustrates the gravitational pull of the customer at the heart of the model: a core of molten gold symbolizing value and vitality, surrounded by crystalline layers and suspended metallic structures.

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The overall composition conveys coherence, clarity, and motion — a way to make Deloitte Digital’s promise of integration visible and tangible.