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Creative and Collaborative Management Method

Creative Ops Framework –

An Agile Model for Team and Project Coordination

Development of an internal agile creative management methodology, designed to structure production processes while fostering collaboration, autonomy, and consistency across deliverables.

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Inspired by Agile and Scrum principles, this approach is tailored to marketing and communications projects, integrating Microsoft 365 collaborative tools such as Teams, Planner, SharePoint, and Power Automate.

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Its purpose is to establish a clear and iterative work rhythm — built on transparency, accountability, and the smooth flow of information. Each project becomes a co-creation space where creative, strategic, and technical teams move in sync — from the initial brief to final approvals — optimizing time, quality, and relevance of outcomes.

01

Briefing and Strategic Scoping
Clear definition of objectives, target audience, key messages, and distribution channels.
Identification of stakeholders and inter-team dependencies.

02

Creative Development and Cross-Disciplinary Coordination
Collaborative workshops (co-creation, visual and editorial brainstorming) to define artistic directions and key messages.
Use of Teams and Planner to organize tasks, assign ownership, and track progress in real time.

03

Production and Execution
Structured production sprints with weekly reviews.
Automated approvals and notifications through Power Automate.
Centralized asset and version management on SharePoint to ensure traceability and consistency.

04

Validation, Review, and Delivery
Integrated review process within the collaborative workflow, including feedback tracking and iterative adjustments.
Final delivery aligned with visual and strategic quality standards.

05

Retrospective and Optimization
Post-project analysis: assessing results, identifying areas for improvement, and documenting key learnings for future cycles.

Key Results

  • Clearer creative process — from brief to delivery.
  • Time savings through the automation of repetitive steps.
  • Greater visibility and accountability across team members.
  • Stronger alignment between strategy, messaging, and execution.

A living methodology where organization meets creativity — from the initial brief to final deliverables — turning ideas into coherent, human, and effective experiences.

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