The Cup Project

For Nubik’s year-end campaign, I transformed a simple idea — gifting thermal mugs — into a personalized and artistic experience.

In collaboration with artist Jason Botkin from the Massive Art Collective, we invited each client and partner to share their personal passions.

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Jason then hand-illustrated each mug, turning every piece into a one-of-a-kind, meaningful creation.

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I directed and produced a stop-motion video capturing the artistic process and highlighting the bespoke nature of the project.

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This initiative turned a traditional corporate gift into a creative, human, and memorable gesture.