UWCC –

Client Experience Video

Produced for Deloitte Digital as part of a mandate to showcase the digital transformation of United Way Centraide Canada (UWCC) powered by Salesforce.

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As Production Lead, I managed the full pre-production phase, including storyboard development, shot list creation, call sheets, logistics planning, and crew coordination.

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I then led the shoot and cinematography, ensuring visual consistency and narrative clarity on set.

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In post-production, I oversaw the video edit, audio mix, and motion design, working closely with the writer to deliver a clear, cohesive story.

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The result is a structured, human-centered, and visually unified piece that communicates the social impact and collaborative nature of the organization’s digital transformation.